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Rick Case Auto Group grows through Lead Conversion
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free...
The insanity of Paid Search advertising in Auto Retail
Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign...
If I were Amazon (Bezos)
The common question that gets asked in business is 'Why?' That's a good question, but an equally valid question is 'Why not?' - Jeff Bezos Considering the automotive retail market, if I were Amazon (or Jeff Bezos) apart from having a persistent kink in my neck from...
Are you REALLY transparent and frictionless?
Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly...
The 1st Rule of a Frictionless Customer Experience #FCX
Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to...
Use this Google Quality Score Hack for a $0.0 CPC
We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with your CSQ? I’ll share this secret...
SEM Vendor attends Who’s Your Daddy Executive Seminars
The Saga continues… The SEM Vendor heads to the Automotive SEM Vendor conference hosted by their overlord Search Engine Company… Day 1: Day 1: 10:05 am Day 1: 12:45 (lunch break) Day 1: 2:30pm … Day 1: 2:35 … Day 1: 2:40 … Day 1: 2:40 ... Day 1: 2:45 ...
These Two Things Happened This Week in Automotive Retail
Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive...
Implement the 2% Rule in Your Dealership to Win More Sales
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –...
Paid Search Does Not Work In Automotive Retail.
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous...