Blog

Stay ahead with insights and strategies that maximize impact, conversion and growth.

View All Articles
Your shopper blames Verizon. Not your website.
Customer Experience, Digital Marketing

Your shopper blames Verizon. Not your website.

Every few weeks, a vendor shows up at a dealership with a screenshot of Google PageSpeed Insights. Big red “43.” Lots of frowny-face icons. Then the pitch: “Your site is... Read More

Read Article
Before You Buy More Traffic, Get More From the Traffic You Have
Automotive Marketing, Demand Driven Merchandising, Digital Marketing, Inventory Management

Before You Buy More Traffic, Get More From the Traffic You Have

Demand-Driven Merchandising In a market with higher carrying costs and slower buyers, some of the fastest gains may already be sitting on your lot and your website. By Ashley Callahan,... Read More

Read Article
The 15-Day Lot and Demand-Driven Merchandising
Automotive Marketing, Demand Driven Merchandising, Digital Marketing, Inventory Management

The 15-Day Lot and Demand-Driven Merchandising

Demand-Driven Merchandising The 15-Day Lot We have never had better tools, better training, or better people. So why are we still setting the alarm for day 30? By Ron Morrison,... Read More

Read Article
The Half-Second That Never Cost You a Lead — the Nine Days That Did
Automotive Marketing, Industry Trends, Thought Leadership

The Half-Second That Never Cost You a Lead — the Nine Days That Did

Website Speed Fear-Mongering in the Blink of an Eye A website vendor told one of our dealers last month that our tag was slowing his website down, and that theirs... Read More

Read Article
PureInfluencer Appoints Ashley Callahan as General Manager to Lead Next Phase of Growth
Industry Trends, Thought Leadership

PureInfluencer Appoints Ashley Callahan as General Manager to Lead Next Phase of Growth

SAN FRANCISCO, Calif., August 6, 2026 (GLOBE NEWSWIRE)— PureInfluencer, a leading sales engine for Automotive Retail, today announced the appointment of Ashley Callahan as General Manager, a strategic leadership move... Read More

Read Article
How Many Dealership Website Visitors Become Sales?
Conversion Strategies, Digital Marketing, Digital Selling, Thought Leadership

How Many Dealership Website Visitors Become Sales?

The Number Most Dealers Never See Summary: The national average internet lead close rate for car dealers is approximately 6%. However, leads generated from high-intent behavioral signals (PureInfluencer opportunities) typically... Read More

Read Article
98% of Car Dealer Website Visitors Never Talk to a Salesperson
Conversion Strategies, Digital Selling, Thought Leadership

98% of Car Dealer Website Visitors Never Talk to a Salesperson

Here’s What Top Dealerships Do Differently   Summary: A foureyes study of more than 22,000 dealer websites confirmed it: 98% of your website visitors leave without ever submitting a form.... Read More

Read Article
Big Things Are Happening at PureInfluencer
Automotive Marketing, Customer Experience

Big Things Are Happening at PureInfluencer

At PureInfluencer, growth has never been about getting bigger for the sake of it; it’s about getting better for our dealer partners. As we head into 2026, we’re excited to... Read More

Read Article
The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank
Automotive Marketing, Thought Leadership, Vehicle Acquisition

The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank

The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank As a seasoned automotive marketer, I’ve seen firsthand the transformative power of inventory on a dealership’s digital footprint.... Read More

Read Article
Why Bots Are Revving Up Your Retail Auto Ad Spend
Automotive Marketing, Conversion Strategies, Industry Trends, Thought Leadership

Why Bots Are Revving Up Your Retail Auto Ad Spend

The world of online car sales is a fast lane, but beware of the bots riding shotgun in your paid search campaigns. These automated programs are masquerading as genuine car... Read More

Read Article
Your website needs a Digital Sales staff!!
Automotive Marketing, Conversion Strategies, Digital Selling, Thought Leadership

Your website needs a Digital Sales staff!!

Of course your dealership website, inventory, and Digital Retailing seems clear to you. You’re most likely on it everyday for hours at a time. But, that’s not the case for... Read More

Read Article
1st Party Leads: to you or to your competitors?
Automotive Marketing, Digital Selling, Industry Trends, Thought Leadership

1st Party Leads: to you or to your competitors?

You’ve probably noticed by now that website visitors in retail auto are coming back. For evidence, the top graph below shows two trend lines New visitors (dark blue line) and... Read More

Read Article
The Need for Speed, and Quality Leads!
Automotive Marketing, Conversion Strategies, Digital Selling, Thought Leadership

The Need for Speed, and Quality Leads!

You know the feeling. That moment when you hit the accelerator and feel the power of your engine, the rush of air around you as you speed your way around... Read More

Read Article
How to solve the dealership inventory problem
Automotive Marketing, Digital Selling, Industry Trends, Thought Leadership

How to solve the dealership inventory problem

Dealership inventory shortages “We need more vehicles to sell!” Sound familiar? The current dealership inventory shortage is impacting auto retailers across the country. However, there is an effective strategy to... Read More

Read Article
Why Your Dealership Needs Digital Selling
Automotive Marketing, Conversion Strategies, Customer Experience, Digital Selling

Why Your Dealership Needs Digital Selling

Think that having a website with a digital retailing tool means that your dealership does “digital selling?” Think again. What is the difference between digital selling and digital retail? First... Read More

Read Article
How a Poker Run Drives Demos at Digital Dealer
Automotive Marketing, Conversion Strategies, Digital Selling

How a Poker Run Drives Demos at Digital Dealer

What is Digital Dealer?</h3 Digital Dealer is a biannual conference and expo for the auto industry, predominately for car dealers (GM, DP, etc.), and vendors. During the four days of... Read More

Read Article
By any measure, Paid Search is useless in retail auto
Automotive Marketing, Case Study, Conversion Strategies, Industry Trends

By any measure, Paid Search is useless in retail auto

Paid search for auto dealers Use your Google Analytics to get rid of SEM wasted spend! Paid search for auto dealers is useless! I’ve heard from a couple people that... Read More

Read Article