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Big Honda Dealership Gets Bigger
Disclosure: the Honda Dealership in this case study - Rick Case Honda, Davie, FL is our client. Over the last couple of years we've had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We felt a...
How this calculator is helping dealers grow.
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending less money. With how...
You’re on the right path.
Perhaps you already know that, or maybe you’ve found yourself wondering if in fact you’re on the right path, perhaps you’re just following a group of people who themselves think this is the right path. Regardless, this is a quick story about you and the path that...
Call Bullshit. Ask for “Today Marketing”
"Believe us we’re the biggest." "Believe us we’re the least expensive." "Believe us we’ve been around the longest." "Believe us because we spend the most with our publishers." "Believe us because more dealers use us than any of our competitors." "Believe us because we...
98 PERCENT REJECTION RATE!! That’s Terrible!!
98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You...
3 New Automotive Dealership Marketing Rules
These are not only 3 new rules, but perhaps the only 3 rules that will have a positive impact on your dealerships’ sales efficiency and profitability in today’s automotive market through the foreseeable future. Before we get to the 3 new rules let’s make sure you’re...
A Tale of Ten Leads
This is a short story about 10 leads from online automotive shoppers at a Toyota Dealership near you (wink). It's a story with real events that have happened over the course of time at multiple dealerships throughout the country but brought together here in this story...
The PPC Killer
“Your fish where the fish are” PPC strategy is getting killed by the PPC Killer. If you’re in retail automotive it’s likely that for sometime now you’ve used a Pay Per Click (PPC) tactic as part of your overall digital marketing strategy. PPC is most likely a good...
3 CR’s to a HUGE August (and beyond)
DISCLAIMER: This post is intended for DP’s/GM’s/ and eComm/Mktg Directors. It’s intended for automotive dealership management personnel responsible for increase sales and profitability. This post is intended to help the aforementioned do that. It’s also written so...
Top 5 Dealership Profitability Trends
5 Things profitable dealers stopped doing in 2016…. Over the past 6 to 12 months profitable dealers have been growing even more profitable by aligning their strategies with the clear realities of how car shoppers shop and ultimately buy in today’s market. An...