- Believe you need more traffic on your website
- Believe stimulus is synonymous with attention
- Believe your internet department needs more leads
- Believe that paid-search budget puts buyers in market
- Believe you need an SEM budget larger than your Relationship Management budget
- Believe that “in market” buyers for your brand don’t organically visit your site
- Believe that all website visitors are equal
- Believe that going wide in your market is more profitable than going deep with your relationships
- Believe the vendor argument: “We mailed to them, and look they bought from you.”
… Automotive Marketing Dinosaur… #AMD