by pureinfluencer | Aug 25, 2017 | Automotive Marketing, Conversion Strategies, Marketing
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –... by pureinfluencer | Aug 1, 2017 | Automotive Marketing, Digital Marketing, Marketing
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous... by pureinfluencer | Jul 11, 2017 | Automotive Marketing, Case Study, Conversion Strategies
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We... by pureinfluencer | May 16, 2017 | Automotive Marketing, Conversion Strategies, Marketing
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending less money. With how... by pureinfluencer | Apr 18, 2017 | Personal, Success
Perhaps you already know that, or maybe you’ve found yourself wondering if in fact you’re on the right path, perhaps you’re just following a group of people who themselves think this is the right path. Regardless, this is a quick story about you and the path that... 
