by pureinfluencer | May 3, 2016 | Uncategorized
You’re not selling enough because you have too much traffic on your website and too many leads in your internet department. First let’s set a few disclosures up front… this blog is about helping dealership spending fewer advertising dollars and still selling... by pureinfluencer | Nov 12, 2015 | Automotive Marketing, Case Study, Digital Marketing
A Honda store that typically sells 200 new and used cars per month dramatically increased their Search Engine Marketing (SEM) performance by simply implementing a more sophisticated enterprise platform for “Marketing in a Digital World.” Disclosure: this... by pureinfluencer | Sep 25, 2015 | Automotive Marketing, Marketing
Yes, it does and the reason as you’ll see in this article is that according to your customers themselves, TV, radio, and Direct Mail have less influence on them than driving by your dealership. But first let’s talk about a faster better way to drive sales... by pureinfluencer | Sep 17, 2015 | Automotive Marketing, Case Study, News
This is a brief case study of a marketing campaign to “lost customers” and “conquest opportunities” at Brown’s Toyota in Glen Burnie, Maryland (just south of Baltimore) to drive sales, service, and market-share leveraging the SOAR (Service Opportunity Access for... by pureinfluencer | Sep 9, 2015 | Automotive Marketing
This is Part One of a three part series that will look at Direct Mail as a marketing tactic particularly in the retail automotive market. The objective of this series is to take a close look at what works and what no longer works with direct mail as a tactic within an... 