BLOG
The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank
The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank As a seasoned automotive marketer, I've seen firsthand the transformative power of inventory on a dealership's digital footprint. While paid search campaigns can certainly drive traffic,...
Why Bots Are Revving Up Your Retail Auto Ad Spend
The world of online car sales is a fast lane, but beware of the bots riding shotgun in your paid search campaigns. These automated programs are masquerading as genuine car shoppers, inflating your website traffic and skewing your analytics, ultimately leading to...
Your website needs a Digital Sales staff!!
Of course your dealership website, inventory, and Digital Retailing seems clear to you. You're most likely on it everyday for hours at a time. But, that's not the case for your website visitors... many of them are confused and not necessarily for what's on it... but...
1st Party Leads: to you or to your competitors?
You’ve probably noticed by now that website visitors in retail auto are coming back. For evidence, the top graph below shows two trend lines New visitors (dark blue line) and Returning visitors (teal line) both steadily growing for about 700 retail auto dealerships in...
The Need for Speed, and Quality Leads!
You know the feeling. That moment when you hit the accelerator and feel the power of your engine, the rush of air around you as you speed your way around the track to victory. That’s the same feeling that quality leads – real, high-quality leads - provide to...
How to solve the dealership inventory problem
Dealership inventory shortages “We need more vehicles to sell!” Sound familiar? The current dealership inventory shortage is impacting auto retailers across the country. However, there is an effective strategy to win more trade opportunities, instead of losing them to...
Why Your Dealership Needs Digital Selling
Think that having a website with a digital retailing tool means that your dealership does “digital selling?” Think again. What is the difference between digital selling and digital retail? First of all, there’s a vast difference between the two concepts. They’re not...
How a Poker Run Drives Demos at Digital Dealer
The Pureinfluencer Poker Run at Digital Dealer is simple: play poker, listen to demos, win money.
By any measure, Paid Search is useless in retail auto
Paid search for auto dealers Use your Google Analytics to get rid of SEM wasted spend! Paid search for auto dealers is useless! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.”...
SLO Down Your Burn Rate
SLO Down Your Burn Rate Eliminating SEM and Marketing Spend Waste in Retail Auto The Inaugural SLO Down Your Rate Dealer Seminar Join us May 16th and 17th on California’s beautiful Central Coast to learn how to reduce and eliminate redundant and in-effective SEM...