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Big Things Are Happening at PureInfluencer
Automotive Marketing, Customer Experience

Big Things Are Happening at PureInfluencer

At PureInfluencer, growth has never been about getting bigger for the sake of it; it’s about getting better for our dealer partners. As we head into 2026, we’re excited to... Read More

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The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank
Automotive Marketing, Thought Leadership, Vehicle Acquisition

The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank

The Unseen Power of Inventory: Driving Organic Traffic Without Breaking the Bank As a seasoned automotive marketer, I’ve seen firsthand the transformative power of inventory on a dealership’s digital footprint.... Read More

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Why Bots Are Revving Up Your Retail Auto Ad Spend
Automotive Marketing, Conversion Strategies, Industry Trends, Thought Leadership

Why Bots Are Revving Up Your Retail Auto Ad Spend

The world of online car sales is a fast lane, but beware of the bots riding shotgun in your paid search campaigns. These automated programs are masquerading as genuine car... Read More

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Your website needs a Digital Sales staff!!
Automotive Marketing, Conversion Strategies, Digital Selling, Thought Leadership

Your website needs a Digital Sales staff!!

Of course your dealership website, inventory, and Digital Retailing seems clear to you. You’re most likely on it everyday for hours at a time. But, that’s not the case for... Read More

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1st Party Leads: to you or to your competitors?
Automotive Marketing, Digital Selling, Industry Trends, Thought Leadership

1st Party Leads: to you or to your competitors?

You’ve probably noticed by now that website visitors in retail auto are coming back. For evidence, the top graph below shows two trend lines New visitors (dark blue line) and... Read More

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The Need for Speed, and Quality Leads!
Automotive Marketing, Conversion Strategies, Digital Selling, Thought Leadership

The Need for Speed, and Quality Leads!

You know the feeling. That moment when you hit the accelerator and feel the power of your engine, the rush of air around you as you speed your way around... Read More

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How to solve the dealership inventory problem
Automotive Marketing, Digital Selling, Industry Trends, Thought Leadership

How to solve the dealership inventory problem

Dealership inventory shortages “We need more vehicles to sell!” Sound familiar? The current dealership inventory shortage is impacting auto retailers across the country. However, there is an effective strategy to... Read More

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Why Your Dealership Needs Digital Selling
Automotive Marketing, Conversion Strategies, Customer Experience, Digital Selling

Why Your Dealership Needs Digital Selling

Think that having a website with a digital retailing tool means that your dealership does “digital selling?” Think again. What is the difference between digital selling and digital retail? First... Read More

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How a Poker Run Drives Demos at Digital Dealer
Automotive Marketing, Conversion Strategies, Digital Selling

How a Poker Run Drives Demos at Digital Dealer

What is Digital Dealer? Read More

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By any measure, Paid Search is useless in retail auto
Automotive Marketing, Case Study, Conversion Strategies, Industry Trends

By any measure, Paid Search is useless in retail auto

Paid search for auto dealers Use your Google Analytics to get rid of SEM wasted spend! Paid search for auto dealers is useless! I’ve heard from a couple people that... Read More

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