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9 signs you’re an Automotive Marketing Dinosaur
Believe you need more traffic on your website Believe stimulus is synonymous with attention Believe your internet department needs more leads Believe that paid-search budget puts buyers in market Believe you need an SEM budget larger than your Relationship Management...
Auto dealers, has the time come to go dark?
Note: This post is intended for automotive retail Dealer Principals, General Managers and Dealer Group Marketing Directors. It is a candid, honest observation, an open question of certain automotive marketing tactics today. As someone who has worked as a...
Protected: Confessions of an Automotive Marketer
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Sell more with less traffic and fewer leads
You’re not selling enough because you have too much traffic on your website and too many leads in your internet department. First let’s set a few disclosures up front… this blog is about helping dealership spending fewer advertising dollars and still selling...
Case Study: Honda Dealer’s Conversions Rise, Costs Plummet
A Honda store that typically sells 200 new and used cars per month dramatically increased their Search Engine Marketing (SEM) performance by simply implementing a more sophisticated enterprise platform for “Marketing in a Digital World.” Disclosure: this...
Why the Gorilla Beats Your Traditional Advertising
Yes, it does and the reason as you'll see in this article is that according to your customers themselves, TV, radio, and Direct Mail have less influence on them than driving by your dealership. But first let's talk about a faster better way to drive sales at your...
Case Study: Toyota Dealer’s Market Share – SOAR
This is a brief case study of a marketing campaign to “lost customers” and “conquest opportunities” at Brown’s Toyota in Glen Burnie, Maryland (just south of Baltimore) to drive sales, service, and market-share leveraging the SOAR (Service Opportunity Access for...
Do you do Direct Fail?
This is Part One of a three part series that will look at Direct Mail as a marketing tactic particularly in the retail automotive market. The objective of this series is to take a close look at what works and what no longer works with direct mail as a tactic within an...
Watch This!
We're often asked ... "How did you do that! How do you guys drive those results?" ... here's a short clip from the movie Focus with Will Smith that'll give you an idea of how we influence. Our dealer clients get 400% ROI on average on all of our campaigns... because...
Escape Velocity
It’s a formula known to be the the speed at which the sum of an object's kinetic energy and its gravitational potential energy is equal to zero. It is the speed needed to "break free" from the gravitational attraction of a massive body, without further propulsion,...