by Jordan Morrison | Oct 26, 2021 | Automotive Marketing, Conversion Strategies, Marketing, Success
What is Digital Dealer? Digital Dealer is a biannual conference and expo for the auto industry, predominately for car dealers (GM, DP, etc.), and vendors. During the four days of the conference, attendees learn how to navigate hurdles in sales, service, and operations... by pureinfluencer | Feb 4, 2019 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Paid search for auto dealers Use your Google Analytics to get rid of SEM wasted spend! Paid search for auto dealers is useless! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.”... by pureinfluencer | Jun 26, 2018 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free... by pureinfluencer | May 1, 2018 | Automotive Marketing, Digital Marketing
Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign... by pureinfluencer | Jan 15, 2018 | Automotive Marketing, Frictionless Customer Experience
The common question that gets asked in business is ‘Why?’ That’s a good question, but an equally valid question is ‘Why not?’ – Jeff Bezos Considering the automotive retail market, if I were Amazon (or Jeff Bezos) apart from having... by pureinfluencer | Jan 4, 2018 | Automotive Marketing, Conversion Strategies, Frictionless Customer Experience
Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly... 
