by pureinfluencer | Oct 12, 2017 | Automotive Marketing, Frictionless Customer Experience, Marketing
Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to... by pureinfluencer | Oct 11, 2017 | Automotive Marketing, Digital Marketing
We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with your CSQ? I’ll share this secret... by pureinfluencer | Sep 11, 2017 | Automotive Marketing, Digital Marketing
Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive... by pureinfluencer | Aug 25, 2017 | Automotive Marketing, Conversion Strategies, Marketing
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –... by pureinfluencer | Aug 1, 2017 | Automotive Marketing, Digital Marketing, Marketing
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous... by pureinfluencer | Jul 11, 2017 | Automotive Marketing, Case Study, Conversion Strategies
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We... 
