by pureinfluencer | Sep 25, 2015 | Automotive Marketing, Marketing
Yes, it does and the reason as you’ll see in this article is that according to your customers themselves, TV, radio, and Direct Mail have less influence on them than driving by your dealership. But first let’s talk about a faster better way to drive sales... by pureinfluencer | Sep 17, 2015 | Automotive Marketing, Case Study, News
This is a brief case study of a marketing campaign to “lost customers” and “conquest opportunities” at Brown’s Toyota in Glen Burnie, Maryland (just south of Baltimore) to drive sales, service, and market-share leveraging the SOAR (Service Opportunity Access for... by pureinfluencer | Sep 9, 2015 | Automotive Marketing
This is Part One of a three part series that will look at Direct Mail as a marketing tactic particularly in the retail automotive market. The objective of this series is to take a close look at what works and what no longer works with direct mail as a tactic within an... by pureinfluencer | Jun 17, 2015 | Automotive Marketing, Marketing
We’re often asked … “How did you do that! How do you guys drive those results?” … here’s a short clip from the movie Focus with Will Smith that’ll give you an idea of how we influence. Our dealer clients get 400% ROI on... by pureinfluencer | Jun 17, 2015 | Automotive Marketing, Marketing, Uncategorized
It’s a formula known to be the the speed at which the sum of an object’s kinetic energy and its gravitational potential energy is equal to zero. It is the speed needed to “break free” from the gravitational attraction of a massive body, without... by pureinfluencer | Jun 4, 2015 | Automotive Marketing, Marketing
Are you familiar with the term “attribution” in marketing? Wikipedia defines it like this: Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these... 