by pureinfluencer | Jan 4, 2018 | Automotive Marketing, Conversion Strategies, Frictionless Customer Experience
Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly... by pureinfluencer | Aug 25, 2017 | Automotive Marketing, Conversion Strategies, Marketing
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –... by pureinfluencer | Jul 11, 2017 | Automotive Marketing, Case Study, Conversion Strategies
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We... by pureinfluencer | May 16, 2017 | Automotive Marketing, Conversion Strategies, Marketing
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending less money. With how... by pureinfluencer | Mar 22, 2017 | Automotive Marketing, Conversion Strategies, Digital Marketing, Marketing
“Believe us we’re the biggest.” “Believe us we’re the least expensive.” “Believe us we’ve been around the longest.” “Believe us because we spend the most with our publishers.” “Believe us because more dealers use... by pureinfluencer | Sep 27, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing, Uncategorized
98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You... 
