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3 New Automotive Dealership Marketing Rules

3 New Automotive Dealership Marketing Rules

by pureinfluencer | Sep 14, 2016 | Automotive Marketing, Conversion Strategies, Marketing

These are not only 3 new rules, but perhaps the only 3 rules that will have a positive impact on your dealerships’ sales efficiency and profitability in today’s automotive market through the foreseeable future. Before we get to the 3 new rules let’s make sure you’re...

A Tale of Ten Leads

by pureinfluencer | Aug 16, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing

This is a short story about 10 leads from online automotive shoppers at a Toyota Dealership near you (wink). It’s a story with real events that have happened over the course of time at multiple dealerships throughout the country but brought together here in this...

The PPC Killer

by pureinfluencer | Aug 4, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing

“Your fish where the fish are” PPC strategy is getting killed by the PPC Killer. If you’re in retail automotive it’s likely that for sometime now you’ve used a Pay Per Click (PPC) tactic as part of your overall digital marketing strategy. PPC is most likely a good...

3 CR’s to a HUGE August (and beyond)

by pureinfluencer | Jul 28, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing

DISCLAIMER: This post is intended for DP’s/GM’s/ and eComm/Mktg Directors. It’s intended for automotive dealership management personnel responsible for increase sales and profitability. This post is intended to help the aforementioned do that. It’s also written so...
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BLOG POSTS

Rick Case Auto Group grows through Lead Conversion

Rick Case Auto Group chose to pay for a product...

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The insanity of Paid Search advertising in Auto Retail

Paid Search does not work in auto retail the way...

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If I were Amazon (Bezos)

The common question that gets asked in business...

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Are you REALLY transparent and frictionless?

Really think you’re a “transparent” dealership?...

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The 1st Rule of a Frictionless Customer Experience #FCX

Last week I hosted a webinar with DealerOn...

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