by pureinfluencer | May 1, 2018 | Automotive Marketing, Digital Marketing
Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign... by pureinfluencer | Oct 11, 2017 | Automotive Marketing, Digital Marketing
We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with your CSQ? I’ll share this secret... by pureinfluencer | Sep 11, 2017 | Automotive Marketing, Digital Marketing
Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive... by pureinfluencer | Aug 1, 2017 | Automotive Marketing, Digital Marketing, Marketing
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous... by pureinfluencer | Mar 22, 2017 | Automotive Marketing, Conversion Strategies, Digital Marketing, Marketing
“Believe us we’re the biggest.” “Believe us we’re the least expensive.” “Believe us we’ve been around the longest.” “Believe us because we spend the most with our publishers.” “Believe us because more dealers use... by pureinfluencer | Sep 27, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing, Uncategorized
98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You...