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Auto dealers, has the time come to go dark?

by pureinfluencer | Jun 14, 2016 | Automotive Marketing, Digital Marketing, Marketing

  Note: This post is intended for automotive retail Dealer Principals, General Managers and Dealer Group Marketing Directors. It is a candid, honest observation, an open question of certain automotive marketing tactics today.   As someone who has worked as a...

Case Study: Honda Dealer’s Conversions Rise, Costs Plummet

by pureinfluencer | Nov 12, 2015 | Automotive Marketing, Case Study, Digital Marketing

  A Honda store that typically sells 200 new and used cars per month dramatically increased their Search Engine Marketing (SEM) performance by simply implementing a more sophisticated enterprise platform for “Marketing in a Digital World.”   Disclosure: this...
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Paid Search Does Not Work In Automotive Retail.

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