by Ron Morrison | Feb 22, 2023 | Automotive Marketing, Digital Marketing, Digital Selling, Marketing
You’ve probably noticed by now that website visitors in retail auto are coming back. For evidence, the top graph below shows two trend lines New visitors (dark blue line) and Returning visitors (teal line) both steadily growing for about 700 retail auto dealerships in... by Jordan Morrison | Oct 26, 2021 | Automotive Marketing, Conversion Strategies, Marketing, Success
What is Digital Dealer? Digital Dealer is a biannual conference and expo for the auto industry, predominately for car dealers (GM, DP, etc.), and vendors. During the four days of the conference, attendees learn how to navigate hurdles in sales, service, and operations... by pureinfluencer | Oct 12, 2017 | Automotive Marketing, Frictionless Customer Experience, Marketing
Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to... by pureinfluencer | Aug 25, 2017 | Automotive Marketing, Conversion Strategies, Marketing
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –... by pureinfluencer | Aug 1, 2017 | Automotive Marketing, Digital Marketing, Marketing
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous... by pureinfluencer | May 16, 2017 | Automotive Marketing, Conversion Strategies, Marketing
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending less money. With how... 
