by Ron Morrison | Mar 12, 2024 | Automotive Marketing, Conversion Strategies, Digital Marketing, Uncategorized
The world of online car sales is a fast lane, but beware of the bots riding shotgun in your paid search campaigns. These automated programs are masquerading as genuine car shoppers, inflating your website traffic and skewing your analytics, ultimately leading to... by Jordan Morrison | Feb 7, 2022 | Uncategorized
Dealership inventory shortages “We need more vehicles to sell!” Sound familiar? The current dealership inventory shortage is impacting auto retailers across the country. However, there is an effective strategy to win more trade opportunities, instead of losing them to... by pureinfluencer | Aug 25, 2018 | Uncategorized
SLO Down Your Burn Rate Eliminating SEM and Marketing Spend Waste in Retail Auto The Inaugural SLO Down Your Rate Dealer Seminar Join us May 16th and 17th on California’s beautiful Central Coast to learn how to reduce and eliminate redundant and in-effective SEM... by pureinfluencer | Oct 6, 2017 | Uncategorized
The Saga continues… The SEM Vendor heads to the Automotive SEM Vendor conference hosted by their overlord Search Engine Company… Day 1: Day 1: 10:05 am Day 1: 12:45 (lunch break) Day 1: 2:30pm … Day 1: 2:35 … Day 1: 2:40 … Day 1: 2:40 … Day 1: 2:45 ... by pureinfluencer | Sep 27, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing, Uncategorized
98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You... by pureinfluencer | May 3, 2016 | Uncategorized
You’re not selling enough because you have too much traffic on your website and too many leads in your internet department. First let’s set a few disclosures up front… this blog is about helping dealership spending fewer advertising dollars and still selling... 
