At PureInfluencer, growth has never been about getting bigger for the sake of it; it’s about getting better for our dealer partners. As we head into 2026, we’re excited to share a series of exciting updates that reflect our continued investment in people, performance, and dealer-first growth.

Strengthening Dealer Relationships from the Inside Out

We’re proud to announce the promotion of Shannon Prisacariu to Director of Dealer Relations.

Since joining PureInfluencer, Shannon has played a pivotal role in helping dealerships unlock measurable ROI from the traffic they already have. Her ability to connect strategy with real-world dealership operations, and to do it with authenticity, has made her a trusted partner to dealers across the country.

In her new role, Shannon will lead our Dealer Relations strategy, overseeing onboarding, ongoing engagement, and strategic business reviews. Her focus is simple but powerful: ensure every dealer partner sees consistent value, understands performance clearly, and feels supported at every stage of their journey. As PureInfluencer scales, Shannon will also help evolve the Dealer Relations function to meet the needs of a growing, performance-driven dealer network.

Welcoming New Regional Sales Leadership

PureInfluencer is also strengthening its regional sales leadership to better support dealers nationwide with the addition of Jolene Coggan, Joe Finger and Steve Peika.

Each brings deep automotive experience and a consultative, results-driven approach focused on one shared goal: helping dealers convert more of the traffic they already have into sales and vehicle acquisitions without increasing ad spend.

• Jolene Coggan partners with upper Midwest dealers to improve conversion and acquisition performance through strategic, dealer-first growth initiatives.
• Joe Finger supports dealerships across Texas and the South/Central states, working closely with stores to drive stronger outcomes and long-term performance.
• Steve Peika serves dealers throughout the Midwest and select Northeast states, bringing a practical, relationship-driven approach to regional growth.

Together, this team works hand in hand with Dealer Relations to deliver localized support, strategic guidance, and consistent performance insights, ensuring dealers receive the right support, in the right market, at the right time.

Looking Ahead to 2026

These updates mark an exciting chapter for PureInfluencer. By strengthening leadership across Dealer Relations and Sales, we’re doubling down on what matters most: trusted partnerships, measurable performance, and sustainable growth for our dealers.

As we look toward 2026, expect continued innovation, deeper dealer collaboration, and a relentless focus on helping dealerships do more with what they already have.

Big things are happening at PureInfluencer, and this is just the beginning.