Aging Inventory Doesn't Wait

Every Day a Vehicle Sits, the Meter Keeps Running

Your used car manager already knows which units need attention,
which ones need more exposure, and which the sales team should be
working harder on.

Your website doesn’t. It sorts inventory by price, make, model, and
mileage — without knowing which vehicles are costing you money or
need to move.

myTurn brings your inventory strategy online — so the website starts working the aging pile the same way the lot already does.
67%

of dealers identify aging inventory as their top day-to-day operational challenge.

  • 15 Days
  • 30 Days
  • 45 Days
  • 60+ Days
myturn dashboard screenshot image
Introducing Demand-Driven Merchandising

Your Used Car Manager Works the Lot. Now Your Website Can, Too.

Your used car manager knows which units need to move and makes sure the sales team works them. When a shopper walks in for one vehicle, that’s the chance to give them other options.

Until now, your website hasn’t been able to do that. myTurn can — it recognizes what a shopper is looking for and puts relevant aging inventory in front of them while they’re still shopping, with a targeted incentive that gives them a reason to look, without changing the listed price.

That's Demand-Driven Merchandising: the inventory you need to move, in front of real demand, right when it happens.
myTurn demand-driven merchandising
The Right Inventory. The Right Moment.

How myTurn Works

  • 1

    Recognize the Demand

    myTurn recognizes when a shopper is actively considering a vehicle on your website.

  • 2

    Surface the Right Inventory

    It shows relevant aging used vehicles based on the rules you control.

  • 3

    Give Them a Reason to Look

    A targeted incentive encourages them to consider another vehicle — the listed price never changes.

    Incentive Available
  • 4

    Create the Opportunity

    The lead goes straight to your CRM, tagged to myTurn and the specific unit selected.

    Lead Sent to CRM

You see exactly which vehicle created the opportunity.

Request a Demo
Give Yourself Another Lever

A Public Markdown Shouldn't Be Your Only Move

As a vehicle ages, price is usually one of the first levers dealers pull. But a public markdown changes the price for everyone.

  • Targeted incentive
  • Shown to the interested shopper
  • Listed price stays intact
  • Creates another opportunity to sell

"Protect the price. Create consideration. Give the vehicle another chance to sell."

Schedule a Demo
Your Inventory. Your Rules.

You Decide
What Needs to Move

Choose when vehicles become eligible, set aging buckets and incentives, include or exclude inventory, and determine how myTurn appears on your website.

Whether you want to get ahead of aging inventory earlier or focus on the units that have been sitting the longest, you set the strategy. myTurn puts it to work.

myturn control panel image
Add Performance, Not Work.

No New Process
for Your Team

myTurn works with the website traffic you already have and sends opportunities directly into your CRM, tagged to the vehicle the shopper selected.

There’s no new traffic to buy, no new dashboard for your managers to learn, and no new sales process to manage.

  • icon megaphone No new advertising campaign
  • icon car No new traffic to buy
  • icon dashboard No new dashboard to learn
  • icon process No new sales process
Powered By The PureInfluencer Sales Engine

One Product. Part of a Bigger Sales Engine.

myTurn brings Inventory Performance to the PureInfluencer Sales Engine, working alongside myTraffic, myOffer, and myProfitRetainer to help you get more from the traffic, shoppers, inventory, and marketing investments you already have.

  • icon eye myTraffic See the Opportunity
  • icon offer myOffer Capture More
  • icon turn myTurn Move What Matters
  • icon retainer myProfitRetainer Prove What Sells

See the opportunity. Capture more. Move what matters. Prove what sells.

Move What Matters

Give Demand a Chance to Work
Before Another Markdown

Every extra day in inventory adds holding cost and puts more pressure on gross. myTurn gives you a way to act while a shopper is still shopping instead of waiting until another price reduction becomes necessary.

Your website shouldn't just display the inventory you have. It should help you move the inventory that matters.

Schedule A Demo