FAQ

Why is my dealership website not producing more car sales?

Most dealership websites are built to display inventory, not convert buyers.

Less than 2% of visitors ever submit a lead form, meaning the majority of serious shoppers leave without engaging your team.

The problem isn’t traffic. It’s visibility and timing. PureInfluencer identifies high-intent shoppers while they’re still on your site and turns those moments into real sales opportunities your team can act on.

How many shoppers are on my dealership website right now?

More than most GMs realize.

The average dealership gets hundreds of visits per day, but most of those shoppers browse anonymously, compare vehicles, and leave without engaging.

PureInfluencer gives your team instant visibility into who is actively shopping your inventory, so you can engage serious buyers before they disappear

What does PureInfluencer do?

PureInfluencer turns anonymous website traffic into actionable sales opportunities.
It instantly identifies in-market shoppers, engages them at the right moment, and delivers qualified at-bats directly to your team.

No new tools to learn. No process changes. No disruption. Just more opportunities from the traffic you already have.

How is PureInfluencer different from a chat tool or a lead form?

Chat tools and lead forms wait for shoppers to raise their hands. Most never do.

PureInfluencer doesn’t wait. It identifies buying intent from real behavior and engages shoppers when they’re most likely to act.

The result: more conversations with buyers, not browsers.

Do my salespeople have to learn anything new?

No. Your team works every PureInfluencer opportunity exactly like any other deal. No new process. No training curve. No disruption to your floor.

We bring you better at-bats. Your team closes them.

How long does it take to get set up?

Most dealers are live the same day they say go. Setup is simple with basic dealership info and your CRM lead destination. That’s it.

PureInfluencer works on top of all major website platforms with no changes to your site and no new logins for your team. You say go, and we handle the rest.

What kind of close rates do PureInfluencer opportunities produce?

PureInfluencer opportunities close at 15–20%, on average, 2–3x higher than traditional internet leads. Why? Because these aren’t cold inquiries.

They’re shoppers who were already on your site, already evaluating vehicles, and already close to making a decision. We don’t create demand. We capture it at the right moment.

Honda Superstore of Lisle closed its PureInfluencer opportunities at 21.36%, more than three times the national average.

Will this replace our current lead provider or website tool?

No. PureInfluencer is not a replacement; it’s an addition. It layers on top of what you already have and produces a new stream of opportunities from shoppers your current setup isn’t capturing.

Most dealers keep everything in place and simply add more at-bats.

What is myOffer?

myOffer is PureInfluencer’s conversion engine that flags buyers on your website. Using over 240 engagement signals, it identifies high-intent shoppers and presents a personalized offer at the exact moment they’re most likely to engage.

When accepted, the shopper becomes a qualified opportunity delivered directly to your CRM. It consistently closes at 15–20% nationally.

What is myTraffic?

myTraffic gives your team instant visibility into active shoppers on your website. Think of it as a digital meet-and-greet on your showroom floor.

Instead of watching shoppers come and go unnoticed, your team can see who’s engaged and what they’re looking at, while they’re still on your site.

What is myProfitRetainer?

myProfitRetainer protects and optimizes your marketing spend. It filters out bot traffic, identifies real buyers, and shows exactly where your budget is being wasted.

Dealers can confidently reduce spend while monitoring real traffic in real time. Most recover $2,000–$4,000 per month without sacrificing traffic quality.

How does PureInfluencer know which shoppers are serious buyers?

PureInfluencer analyzes over 240 behavioral signals in real time: time on site, vehicle views, repeat visits, and engagement patterns. This identifies the shoppers who are actively comparing, considering, and most likely to buy.

Those are the ones engaged. Everyone else is left alone.

Does PureInfluencer work on my existing website platform?

Yes.

PureInfluencer works on top of all major dealership website platforms without requiring changes to your design, inventory feed, or setup.

Website platforms include: Dealer.com, Dealer Inspire, CDK, DealerOn, and Dealer eProcess.

Does it work with my CRM?

Yes.

Opportunities are delivered directly into your CRM using your existing lead routing, just like any other source. Your team works them the same way they do today.

CRMs include: VinSolutions, DealerSocket, Elead, CDK, Reynolds and Reynolds, and DriveCentric.

What happens to my marketing budget?

It goes further. myProfitRetainer identifies wasted spend, filters out non-human traffic, and shows which sources are driving buyers rather than inflated numbers.

On average, most dealers recover $2,000–$4,000 per month and reinvest it more effectively.

How much does PureInfluencer cost?

Pricing is based on your dealership’s traffic volume. Most dealers evaluate it simply: increase at-bats by ~30% and close them at 15–20%, and the ROI becomes clear quickly.

The best way to understand the value is a 10-minute demo to see it on your own site.

Are there long-term contracts?

No.

PureInfluencer is month-to-month with no long-term commitment. Dealers stay because of results, not because they’re locked into a contract

What dealers are using PureInfluencer right now?

PureInfluencer supports over 1,000 franchise dealerships across 35+ brands nationwide.

This includes major groups like Murgado Automotive Group, Empire Automotive Group, Colonial Auto Group, Rick Case Automotive, and Asbury Automotive Group.

Will the offer annoy people who are just browsing?

No.

myOffer only engages the top 12–18% of visitors showing strong buying signals.

Casual browsers never see it. Serious shoppers get a well-timed, relevant offer designed to help them take the next step, not interrupt them.

We use CarGurus and AutoTrader. How this different?

CarGurus and AutoTrader drive traffic. PureInfluencer converts it.

Once a shopper lands on your site, that’s where PureInfluencer takes over, capturing the opportunities those platforms leave behind.

What if our inventory is thin right now?

That’s when this matters most. When inventory is tight, every serious shopper becomes more valuable.

PureInfluencer helps you capture and convert the buyers you already have, so fewer opportunities slip away to competitors.

Can I try it before committing?

Yes. PureInfluencer is month-to-month, so every month is effectively a trial.

Most dealers see opportunities within days, and often their first deal is within weeks.

How do PureInfluencer opportunities show up in my CRM? How do I track results?

Opportunities are delivered into your CRM as a clearly labeled PureInfluencer source.

Your team works them like any other lead, and your managers track performance through standard reporting. You have full visibility from day one.

At Some Point, It Stops Being a Question

Your next sale is already on your website.The only question is whether your team sees it in time.

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