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3 CR’s to a HUGE August (and beyond)

by pureinfluencer | Jul 28, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing

DISCLAIMER: This post is intended for DP’s/GM’s/ and eComm/Mktg Directors. It’s intended for automotive dealership management personnel responsible for increase sales and profitability. This post is intended to help the aforementioned do that. It’s also written so...

Top 5 Dealership Profitability Trends

by pureinfluencer | Jul 17, 2016 | Automotive Marketing, Digital Marketing

5 Things profitable dealers stopped doing in 2016…. Over the past 6 to 12 months profitable dealers have been growing even more profitable by aligning their strategies with the clear realities of how car shoppers shop and ultimately buy in today’s market. An...

9 signs you’re an Automotive Marketing Dinosaur

by pureinfluencer | Jun 23, 2016 | Automotive Marketing, Digital Marketing

Believe you need more traffic on your website Believe stimulus is synonymous with attention Believe your internet department needs more leads Believe that paid-search budget puts buyers in market Believe you need an SEM budget larger than your Relationship Management...

Auto dealers, has the time come to go dark?

by pureinfluencer | Jun 14, 2016 | Automotive Marketing, Digital Marketing, Marketing

  Note: This post is intended for automotive retail Dealer Principals, General Managers and Dealer Group Marketing Directors. It is a candid, honest observation, an open question of certain automotive marketing tactics today.   As someone who has worked as a...

Protected: Confessions of an Automotive Marketer

by pureinfluencer | May 27, 2016 | Automotive Marketing, Marketing

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