by pureinfluencer | Sep 27, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing, Uncategorized
98% of the people who encounter your dealership online choose not to submit a lead to you. That’s not an average conversion rate, that’s a catastrophic rejection rate! WAKE UP and recognize that that’s an entirely unacceptable number for your dealership. You... by pureinfluencer | Aug 16, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing
This is a short story about 10 leads from online automotive shoppers at a Toyota Dealership near you (wink). It’s a story with real events that have happened over the course of time at multiple dealerships throughout the country but brought together here in this... by pureinfluencer | Aug 4, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing
“Your fish where the fish are” PPC strategy is getting killed by the PPC Killer. If you’re in retail automotive it’s likely that for sometime now you’ve used a Pay Per Click (PPC) tactic as part of your overall digital marketing strategy. PPC is most likely a good... by pureinfluencer | Jul 28, 2016 | Automotive Marketing, Conversion Strategies, Digital Marketing
DISCLAIMER: This post is intended for DP’s/GM’s/ and eComm/Mktg Directors. It’s intended for automotive dealership management personnel responsible for increase sales and profitability. This post is intended to help the aforementioned do that. It’s also written so... by pureinfluencer | Jul 17, 2016 | Automotive Marketing, Digital Marketing
5 Things profitable dealers stopped doing in 2016…. Over the past 6 to 12 months profitable dealers have been growing even more profitable by aligning their strategies with the clear realities of how car shoppers shop and ultimately buy in today’s market. An... by pureinfluencer | Jun 23, 2016 | Automotive Marketing, Digital Marketing
Believe you need more traffic on your website Believe stimulus is synonymous with attention Believe your internet department needs more leads Believe that paid-search budget puts buyers in market Believe you need an SEM budget larger than your Relationship Management... 
